But why is Twitter unique?

Traditionally business has used what we call outbound techniques.This is where the focus is going out and searching for customers, a broad band approach where the target is really hit or miss.Mediums such as Television, Radio, and Newspapers,Telemarketing or even Email blasts to a wide customer base are good examples. Not only are these methods inefficient but the marketing focus is trying to attract attention to potential customers in a hit or miss approach.The old methods have reduced successs because with modern applications people able to effectively block your efforts.

For example with TV.. .Tevo and other digital applications effectively skip advertising, email spam blockers effectively disrupt delivery of advertisements of your product or service, and id recognition stops telemarketing dead in its tracks. Twitter is an inbound marketing technique in that rather the pursuing customers in broad based approach, customers are actively choosing to participate.

Twitter is also suited to the busy pace of current modern-day living. Limiting messages to 140 characters reinforces this. One is forced to get straight to the point, excluding unnecessary padding to communicate. This efficient delivery method also has the added advantage of leaving a hook that attracts potential customers.

The real benefit is that Twitter operates in real time. In other words the communication is instant. No more waiting for papers to be published and delivered and then hoping a potential customer reads your marketing material. Response is in real time so the effect of your communication is immediate. You will know virtually straight away if your marketing is working. This makes your marketing efficient both in money and time. There are six main components for successful Twitter Marketing.

1) Networking…

Firstly build your network. The first step is to open a twitter account .I would recommend that you open both a business branding Twitter account as well as a personal one that is linked to your business brand. This reflects both a professional and more personal image to build successful relationships. To build your network you need to get a following. To do this you need to follow first.

2) Target:

To target your following you can search on the twitter platform for people that fit your niche. For example if you are marketing dog kennels you can search for dog owners. Follow these and they in turn will most likely follow you.

3) Engage:

It is essential to engage potential customers with a mix of polish and uniqueness. The business or corporate Twitter account should only communicate a business marketing approach. The personal accounts may be individual employee accounts or owner accounts that communicate personal messages. This is to engage customers and encourage them to get to know you. These personal accounts expose your individuality and uniqueness. Join in the discussion, make it personal – Don’t just broadcast your brand. You need to make a personal connection with people. This will make them engage and commit to your conversation, both in real time and in the future. Don’t just spam your brand, product or service. This is the quickest way to lose potential customers.

4) Give!

Build genuine trust and interest from people by giving free no strings attached information or even free products or software. The payoff will be more then worth it. This will establish trust. Trust establishes loyalty and loyalty will establish commitment to your brand, product or service. Not only initially but also encourage return custom and valuable referrals as followers share their enthusiasm with friends on Twitter.

5) Reveal your Uniqueness.

The secrets of successful marketing in whatever form is to be unique – to stand out from the crowd. Tweeten up your Twitter page and reveal your uniqueness.Using the default Twitter page application reflects a despondent attitude about your brand and a can’t be bothered attitude. Change your Twitter template and personalize it with a photo. You can pay for this service or you can get FREE TWITTER TEMPLATES.

6) Monitor and Analyze your returning tweets.

Make the most of positive return tweets from followers by making them favorites on your Twitter page. You can then expose these tweets to other followers to positively promote your brand, product or service. Give a reason for people to engage in conversation by helping. So remember these six steps to successful Twitter Business marketing. Network,Target,Engage,Give,Reveal and Analyze.Do this and you will reap the rewards in the form of positively building your brand and product image.This in turn will encourage an explosion of free targeted traffic to your website and increase sales for your product or service.

About the Author

Pamela Greenaway advises simple straight forward Twitter Marketing strategies for Business.For further information and to
Get your FREE TWITTER TEMPLATES and TWITTER HELP go to http://www.twitterbootcamp.info

If you are one of those hundreds of thousands of companies that are suffering daily to make a simple sale on something that you know has value, is priced right and is something that a customer/consumer can and will use then you need to ask yourself why you haven’t yet taken into consideration the power of social media marketing.

This post is inspired by a TV advert. I am a web addict and love web design, development, search engine optimization and social media marketing so it is very rare that you will catch me in front of the TV. Yet here I was, eyes glued to the TV set, jaw dropped to the ground and in AB-SO-LUTE awe! I will not mention any brand names but what I saw was a cellphone being marketed as a Social Media Networking tool. Yes. Thats right. Yahoo!, Fliker, YouTube, Facebook were all mentioned. One can come to the conclusion that if cell phone companies are marketing like so, then there is a demand for it. More people will purchase cell phones for neworking which will result in more people using PC’s to access social networks. This only means that now all businesses small and large can benefit from creating more branding, marketing and awareness about their products.

Consider that before you go saying that your company does not or will not need Social Media to market your business. Once the initial costs are over and your company has built a grounding for social media networking you can be sure that more people will recommend you as a trustworhy source for a specific service or product.

Here’s the bottom line, your competitors already have the edge against you. How much longer will it be before you realise the importance that this plays in the ever increasing world wide web and the impact that it has on people all over the world, people that are ultimately YOUR customers.

Do not let your competitiors get the edge our you – use Social Media Marketing NOW!

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It takes a lot of hard work and dedication to keep the pace with technology and design – therefore many designers in particular fail. A good way to overcome this is to simply gather as much information as you can and start sifting through it until you can reach the likes of the more inspired web designers. It doesn’t heard to try new things and always remember that overwhelming amounts of information can be categorized, filed and learned in small bits and chunks until you get exactly what you are looking for.

In the near future I will be posting some tutorials on using photo galleries on your sites! Stick around, subscribe to my feed and stay updated with me.

At the moment the domain is pending registration which means that the site can only be accessed through the sub-domain at www.devilishlysaintful.co.za/boyswillbeboys.za.net – we hope that by the 31th of March 2009 the site will be directly available at http://www.boyswillbeboys.za.net and then will be accessible via that URL. For now, please register from the domain www.devilishlysaintful.co.za/boyswillbeboys.za.net and you will be able to use the full site.

There is currently a lot of testing on the site therefore you may find that there are some irrelevant articles and post/links on the site.

We will begin work on more sites in due time and hope that we will expand the source of these sites into something formidable for a world audience.

We have also began to work on many new insurance sites as well as band/entertainment sites which we will feature on this site soon.

Take a quick peak at our updated homepage (“,) – We added, removed, expanded and generally made it look better. We are delited at the caliber of clients that are exposed too and using the services of The Proniit Group and look forward to increasing this on a daily basis as we begin to grow as a company and with each individual – grow personally.