Many businesses big and small have successfully set up an internet presence that sells their identity really well. They have created, branded and personalized their business campaigns to match their online and offline identity which distinguishes them from their competition.

“After reading this article, I couldn’t think of a better way to explain SEO” -Editor The fact is every search engine has a different formula to accord ranking for a Web page. Keyword-rich copy that the search engines favor may not ideally form the text -especially not on the front page! Using flash...

While there are dozens of SEO techniques and strategies, some the most effective are the simplest. Instead of spreading your resources too thin with a myriad to strategies to rank highly in the search engines. I recommend focusing on just six that have proven to be effective. They are each explained below:

Every website is coded using a certain language and techniques to generate the wanted effect on the design of the site. The code of the website is what the search engines see when crawling your website rather than viewing the front end design that we see as users. It is essential that this code is build to meet coding standards...

This is a quick post just to point some thoughts on why I think that businesses large, medium and small should start taking Social Media Marketing very seriously. If you are one of those hundreds of thousands of companies that are suffering daily to make a simple sale on something that you know has value, is priced right...

At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. The prevalence of a specific word or phrase on a webpage is critical to influencing SERP (Search Engine Result pages) ranking. In most cases websites should be optimized for multiple keywords, and a simple way to do...

For the past few years, everyone has been wondering why their Google rankings have collapsed, because as far as they knew they were some of the best at optimizing web pages (and that was often times correct). I know for a fact what has happened and why it is so much harder to succeed on Google now days, and I can almost...

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16...

Often, a website will survive and thrive based on the quality of its design. This is because a well designed website will help deliver the intended purpose of the site. In other words, if the site’s goal is to sell health products, a properly designed site will have a greater chance at delivering this goal than...

With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results for the...