Advertise Online | Your Options

Internet Yellow Pages. Yes, it’s the online version of the tried and true yellow page directory. Simple enough to understand right? For example, check out YellowPages.com, SuperPages.com, and Yellowbook.com. Each of these offers a free listing for your business and you can also pay for a more prominent listing… again, just like the regular yellow pages.

Online Directories. These sites make it easy for Internet users to search for a local business like yours. Yahoo! Local, Local.com, and InsiderPages are local directories you should consider. There may also be directories that just focus on your type of business. For example, if you own a restaurant then you probably want to be listed in UrbanSpoon. Many directories offer free business listings… and if you’re willing to pay, your business can show up higher in search results!

City Guides. These websites are more about “what’s great” and “what to do” in your local area… and user reviews and popularity are important factors in determining which businesses get the most attention. Citysearch and Yelp are good examples. And like the Internet yellow pages and online directories, you can get a business listing and promote your business in search results.

Paid Search. Of course you can always pay Google, Yahoo!, and Microsoft to show up in their local search results. For example, if you’re a dentist located in Chicago, it may make sense to buy a paid search ad for the keywords “dentists, Chicago” to drive local prospects to your website. Keep in mind that setting up, testing, and managing your paid search programs can be time consuming and complicated… so you may want to turn to firms like Yodle or ReachLocal to help out.

Online Newspapers. Don’t forget your local newspaper! It attracts lots of online readers from your neighborhood. And just like the print version, you can buy ads in different sections like the news, sports, and entertainment pages of their site. But this may be a better option if you have your own website and a bit more of a marketing budget.

Local Websites. There are many other websites that cater specifically to your local market. For example, your city magazine probably has an online version. Plus there are local blogs that focus on community news, real estate, parenting, sports, and even nightlife. And some may be looking for advertisers just like you. The key is to find local websites that do a great job of reaching your target audience.

All good and helpful information right? But where do you start? Well… that depends.

What if you have no website or budget? At least get your free business listings with the Internet Yellow Pages, Online Directories, and City Guides. A business listing is like a one-page website showing your company name, address, phone number… and maybe more. That way the millions of people searching these sites can now find your business! And if you have some budget to spend then consider upgrading to a paid and more prominent listing (about $50 per month). You should also start testing some of the advertising programs these sites offer ($100 to $400 per month) to see what works best… to get the phones ringing!

What if you have a great website and $500 or more per month to spend marketing your business? Then, in addition to advertising in the Internet Yellow Pages, Online Directories, and City Guides, you should also be running local paid search ads. And if you’re looking to spend over $1,500 monthly on advertising your local website (lucky you!)… definitely consider adding your online newspaper and local websites to the mix.

Btw… right now someone in your neighborhood is searching the Internet for a business like yours. Hurry up and get started… to make it easy for them to find you!

Come visit us at www.leadtail.com

Guest Author

Carter Hostelley is a founding member of the Leadtail Community. What is Leadtail? A company founded with the mission of making online advertising easier for marketers, business owners, and entrepreneurs. Come visit us at www.leadtail.com.

Bear in mind that these techniques (online advertising, Search Engine Optimization, media releases via the internet and social marketing) are not modules that can studied at university. Therefore we encourage you to ask questions, engage with your desired advertising company (even if it is us) and make the decision that you feel most comfortable with. Also, ensure that you find a solid example of a project that the company has worked on.

Web Site Specific Advertising (Banner, text and links)

Online marketing is a skilled technique that requires diligence and a lot of time to undertake. It requires that online marketer completely understands his target market and the caliber of people visiting a site before he or she decides to place advertising on any particular site. online, web site specific adverting, is much more precise and yields a greater amount of new leads, inquisitions and or subscribers to a particular service and or product.

Because of the complexity and precision of the entire process, you can be sure that your advertising will yield the desired result in a particular time frame. With the advanced analyzing statistics that web sites can and should be generating, it is possible to determine who exactly you are advertising to, how many people will respond to your ad and the entire profit that will be generated for your service and or product.

Successful advertising within the online world requires that you choose the right compnay that has various in which to help you and that they make this very clear to you in document form and pitching thier techique and methods used directly to you.

Most advertising agencies offer up your adverts on another person’s or company website. With The Proniit Group however, all your advertising is placed across the sites that we personally own and make up The Proniit Group – from insurances to cooking and everything in between. Whatever your market is, we have your niche.

More important factors:

1>You want to ensure that millions of people see your advertising. Great! We have all the traffic that you need within our network!

2> You don’t want someone from the USA seeing your ad and trying to buy from you (unless you do, then we have another great system for you!) so we geo-target your advertisements to South Africa ONLY.

(SEO) Search Engine Optimization

Lets assume that you have an online business and want more visitors (traffic) more targeted leads and more sales. With our unique return on investment strategies we will continue to grow your business and you can watch as you soar higher way out of the reach of your competitors. We will ensure that you rank for you keywords, thereby driving only interested clients to your site. We won’t stop there – we will ensure that there is continued success for your business by keeping afloat both the online advertising and the SEO strategies that we have learned.

If you do not have a web site we will help you there as well! Just contact us, view our rates and lets’ have a chat about what would be best for your business and how we can grow it for you.

The bottom line is that you want value for your money and more clients. Once we are done with an entire campaign for you, you listings will stay constant and may from time to time need a boost here and there. But you can be assured that you will reap the rewards in the end.

For valuable marketing decisions and advice to get your site ranked and advertised contact us now.

Dalesh Kowlesar
The Proniit Group
CEO / Founder