At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. The prevalence of a specific word or phrase on a webpage is critical to influencing SERP (Search Engine Result pages) ranking. In most cases websites should be optimized for multiple keywords, and a simple way to do...

One of the biggest obstacles that search marketing professionals face today is guarantees about end results with SEO, according to a poll we conducted a few months ago (Top 3 Reasons that Stop Businesses from Going Forward with SEO, Capture Commerce, 2009). To date, the one-question poll shows these as the top 3 of 16...

As many already know, keyword research is a vitally important part of a website’s viability and long-term success. At least, where search engines are concerned. While keyword research itself is important — just as important, if not more important, is knowing how to extract the right information while you’re...

Often, a website will survive and thrive based on the quality of its design. This is because a well designed website will help deliver the intended purpose of the site. In other words, if the site’s goal is to sell health products, a properly designed site will have a greater chance at delivering this goal than...

A search engine optimization campaign can easily be divided in three fundamental stages: 1. Choose the right keywords (keyword optimization) 2. Optimize your pages for your selected keywords (web page optimization), and 3. Get quality inbound links to your pages (off-site factors). In the next few pages, we will teach...