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Small Business Web Site Design

Dalesh — Thu, 23 Sep 2010 09:21:00 +0000

In an age where we find that modern web design and development becoming more and more important we also realise that the quality of our work is the number one priority. Even the smallest of business need a good website to retain their current customers. It also helps their current customers to quickly find contact numbers, email address and directions to the offices of the company. Not to mention that it would help current clients refer friends directly to the website thereby increasing word of mouth marketing which to date remains the best source of marketing for any type of business.

Small business websites do not necessarily have to be expensive or explicitly large. Selling your product and or service to the client or potential client is what matters the most and therefore the web site should be directly to the point and focus on the needs and analysis of what the client expects.

There are numerous ways that a small business web site can be developed and designed and then, once completion of design and all touch ups are made, the marketing can begin. Including marketing techniques such as Search Engine Optimization, Social Media Marketing and Optimization, Managed Google AdWords Campaigns and Banner Advertising can all help make the company more visible and desirable to potential clients.

Marketing is a very important aspect of all business whether they are large or small. Gone are the days when business cards were necessary. Today people just throw them away! Rather choose a simple and easy domain name to remember and just tell people or email it to them. You could also make small stickers, fridge magnets, pens, calendars and the like for promotion of your website and your business both online and offline. These are all affordable techniques that ensure that you can make the most of your business efforts and become more acquainted with the marketing of your business.

If you decide that you would like your business to at least have a domain name then you should talk to a web designer and or developer to have it registered for you so that you can then go ahead and start using an email address at your personalised domain name. It is very unprofessional to be using an email address for a provider like Gmail or Yahoo! for your business purposes.

A professional web designer and developer would be able to properly ensure that you get all the right information that you need to make your business presence online a successful one. If finances are low then you could negotiate a payment plan with your web developer and ensure that you get the work that you need done on your website fully up to date.

The information provided here is the opinion of me and I am delighted to say that whenever I develop a site for clients I find that they are completely satisfied because they know that they are getting their monies worth.

Social Media Marketing and Search Engine Optimization Are Closely Related

Business Blogger — Tue, 01 Jun 2010 17:40:36 +0000

Today I am sharing a simple chart on effectively gaining search engine ranking. All the chart shows is the various methods that can be used to help make your site more favourable to search engines. Feel free to print it out and post someone near your desk so that you always have a reminder of what makes a great SEO.

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SEO comes with quality content and an understanding on how you can promote your work and online presence. I also have a small chart of top social networking sites to utilize in order to help you gain higher rankings in search engines below.

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Social media marketing and search engine optimization are closely related and together help websites gain authority. You should always remember that if you offer up useless information then your website will probably never rank well no matter what you try. Keeping your content simple, easy to navigate and to the point you will bring in more users and have a greater chance of having your work noticed and shared or recommended to other internet users and this is precisely what Social Media and Search Engines are about.

SEO in the Real World

Business Blogger — Thu, 11 Mar 2010 10:04:37 +0000

What makes search engine optimization so special? It’s the ability to have potential clients visit content or product pages on your site thus increasing your revenue margin. This has become a rather meticulous and precise process that has undergone many changes over the years and will undoubtedly go through more changes as we increase our own personal potential to change technology and the way in which it works.

Many may argue that search engine optimization will always stay in the one place that it has been for a while now with consistently increasing the popularity of quality content and helping others to understand that the content which they publish will ultimately make or break their search engine rankings.

So we delve deeper into increasing our rankings as we find more and more competitors from around the world and try our level best to stay on top of them and ensure that we can produce the same results as before, if not better. We begin to include link building, article submission and even start to advertise our websites and products in other mediums online and offline such as local newspapers and magazines. Some go the extra mile and start to advertise on TV, budget permitting.

Many will see great success and mostly find that the product which they offer will ultimately decide their long term success.

Naturally, online marketing is the cheapest and greatest method of advertising as it ensures that you can measure your results and find out which methods work out best for you and your business and which do not.

As search engines change so will the ideologies and methodology behind search engine optimization? This will culminate a world wide market into understanding the various methods and bring about new changes to the online world whether they are needed or not, good or bad, makes little difference. One will just have to go with the flow and begin understanding the way things are.

Traffic Spikes Are Determined By Your Overall Media Appeal

Business Blogger — Mon, 08 Feb 2010 16:15:00 +0000

It’s often been blogged that having keywords in titles is of paramount importance to your search engine ranking. As true as this maybe – people also forget that their content needs to actually be appealing and start to bring in traffic that is interested in what you have to say.

There are literally millions of blogs world wide on almost every topic imaginable and they all have something to say. However, it’s the ones that are deemed most USEFUL by the public that truly get the attention of search engines.

A mild indication if success can be garnered through website traffic analytics which ultimately show you the success or failure of a chosen topic. Rare niches are also a great way to ensure sustained traffic. It is also important to remember that traffic volume is not as important as traffic QUALITY especially when you have a product to sell on a website or a service to provide to the online public.

Having specific content written for your own usage within a niche brings a certain personality appeal to your overall online presence and can greatly magnify the interest that is gained by your website visitors.

Almost any that I write here will inevitably be redundant. Everything has been said. The point is to say it better than anyone else and presto! You have the highest ranking pages in any website engine.*

*Disclaimer – you need to properly market it first! – Social Media, Search Engine Optimization, Article Marketing and the like will all help to bring you to the top of pages that are essential to the survival of your online presence.

Effective Online Presence

Business Blogger — Sun, 06 Dec 2009 20:58:22 +0000

Many businesses big and small have successfully set up an internet presence that sells their identity really well. They have created, branded and personalized their business campaigns to match their online and offline identity which distinguishes them from their competition.

Online marketing has been developed to prove one that is most competitive. There are millions of companies and individuals alike that are consistently competing for online business and the number one way to find a business is through a search engine. Search engines often prove to bring about the most valuable traffic over banner advertising or advertising in any other offline print medium. Because the search engines are focused on producing the finest and most relevant search results for anyone searching, people often find that the results can be amazing.

Looking into specific methodology of advertising via search engines through paid campaigns or via organic marketing, one can determine the minutest details about their campaigns, the way they work and various other details that help to identify the way on which continued marketing efforts will be carried out.

Searching the internet for most people is about landing on the page that is most relative to what they are searching for and that simply why optimizing your pages for search engines and your clients is so important. They should be able to easily find what they are looking for and be able to make a request or query with the utmost ease.

Using search engine optimization and a mix of social media marketing with online public relations helps to further created an extended profile of loyal customers and clients.

Creating an effective and lucrative online presence helps to establish your brand and product online to your customers. This does take a lot of time, planning, effort as well as strategic implementation and statistic gathering, dissecting and understanding. Once you have all of this you can determine whether or not you are creating an effective online presence that will sell your product or service to the masses.

Geo-targeting has become an imperative form for marketing to niches and remains to stand as one of the most powerful methods that ensure you are always marketing to relevant audiences.

SEO Gone Sour

Business Blogger — Thu, 12 Nov 2009 12:39:47 +0000

Search Engine Optimization Gone Sour

Speaking from experience, Search Engine Optimization can go sour very quickly. When I realized just how important it is to the survival of not just my business but my very being, I quickly began to set a direction for the process and have come up with a few Web Task Sheets. I call them that because they give me a complete understanding of what I need to keep doing in order to keep ranking well. I am not talking about ranking number one on Google but rather about ranking well enough to get my companies and ideas out into the world.

It takes time and concentration and is a rather demanding job which only becomes encouraging when there are real results to look at.

SEO can quickly turn sour when you stop paying attention to all the things that you should be doing namely:

Blog commenting,
Article writing,
Forum involvement;
Social media presence and;
Backlink building.

Some of my competitors are giants in the chosen niches but I still persist to rank well or sometimes outrank completely.

I have added the information from one of my web task sheets. This outlays a few important first steps in setting up a site and beginning to market it from scratch. I hope that it is useful to those who find it.

Although this is targeted more towards an installation of WordPress, it indeed can be used for just about anything that you need to market online with the exception of a few.

Site Name
Site URL
Amatomu – blogosphere listing
Technorati Blog Claiming – blogosphere listing
Afrigator – blogosphere listing
Blog Catalogue – blogosphere listing
Webmaster Tools – Google
Web Master Tools – Yahoo Site Explorer
Web Master Tools – Windows Live
Installed Analytics
Ping Services – added to WP’s Writing settings
RSS Submission _ I use an OpenSource program named Allscoop RSS Announcer
Directory Submission via WebCEO & Monitoring + Setup
DMOZ Listing?
FeedBurner Setup
Keyword Analysis
Adsense Tracking Code via Analytics
Twitter Page
Plugins
Facebook Fan Page
Traffic Synergy Approval – Affiliate Program
Facebook & Twitter Linkage
Advertising Database Setup
Commission Junction Addition

Well those would be the first steps to ensure that there is consistent traffic flow. In my next post I will detail the everyday continuos optimization work flow that I use to keep ranking well.

SEO and Article Writing

Business Blogger — Wed, 21 Oct 2009 11:54:13 +0000

It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.

While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.

First let’s look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlink to your website.

So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlink to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlink from a website that itself has a high search engine page ranking will carry more weight than a backlink from a site with a poor ranking.

Keywords vs quality

Carefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.

Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.

However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.

The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.

Know your neighbor

The most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.

If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.

New Web 2.0 social bookmarking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.

Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.

About the Author: Read about dealing with angry people, debt remedy solutions and other information at the Knowledge Galaxy website.

Six SEO Techniques for Top Rankings

Business Blogger — Sat, 03 Oct 2009 07:42:53 +0000

While there are dozens of SEO techniques and strategies, some the most effective are the simplest. Instead of spreading your resources too thin with a myriad to strategies to rank highly in the search engines. I recommend focusing on just six that have proven to be effective. They are each explained below:

Blog Reviews
These include a direct link and short review from only experienced and established bloggers. Typically they can be purchased for $5-$10 from sites like PayPerPost. Because these are direct links from trusted sources, they are extremely effective at getting you to the top of the search results.

Article Marketing
One of my favorite seo techniques is article marketing. Although it takes hard work, writing quality articles on your topic and submitting them to article directories will give you relevant backlinks from quality websites.

Directory Submissions
Website directories give your site a quick description and a link back to your site. This is a proven way to build a many backlinks in a short period of time. They won’t preform miracles, but directories can help a great deal when combined with other seo techniques.

Social Bookmarks
This includes submitting the pages of your site to social bookmarking portals, such as Digg, Redditt, Del.icio.us, and dozens of others. This is a great way to build backlinks from some of the biggest websites online. As an added bonus in addition to the seo benefits, these sites can even provide some direct traffic.

Squidoo Lenses
Squidoo is a website that allows users to make a “lens” (or, a page) about any topic they desire. This site also allows direct links back to your site, and using this service can be one of the most beneficial link building strategies. Be sure to include at least one Squidoo lens in your set of SEO Techniques.

Press Releases
Finally, creating a press release with your links in the text and then submitting this release across many press release portals is a fantastic way to build backlinks. And, if your story is quality, it may get picked up and distributed even further; providing links from major news portals.

These techniques are down to earth and proven to deliver results time and time again. Start implementing one or two each week until you’ve incorporated them all!

About the Author: MarketingTide.com is an SEO Optimization firm that provides affordable packages including all six SEO Techniques mentioned here. If you’re ready to put these SEO techniques to work, visit www.MarketingTide.com »

Business Blogs – The Smarter Way To Promote Your Business

Business Blogger — Wed, 29 Jul 2009 20:32:06 +0000

When you compare most of the options available for promoting your business, it’s clear that the world wide web offers many attractive benefits and possibilities for businesses to not only create greater exposure for their products and services, but also to leverage the business owner’s time and effort.

There is a smart, cheap, best, easy and fast solution. It’s called a business blog.

Some of the immediate advantages a blog offers businesses over regular, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.

Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)

What’s the difference between a business blog and a business website?

You can make a business blog look and feel exactly like a website – in fact, many of the sites you are visiting right now are probably powered by blogging platforms like WordPress, instead of popular web design HTML applications like Frontpage or Dreamweaver. A significant difference, is that you don’t need to know web site coding language like HTML to run a business blog, or add and modify content on your site. You simply add content and publish. This makes business blogs a perfect online marketing tool for business owners.

Another important difference is that blogs allow you to have “conversations” and build interactive relationships with other people, where static web sites tend to be more of a “one-way” vehicle for presenting information to visitors.

What if you already have a web site?

If you currently have a website that requires you to contact your web developer, web designer, web master or an IT savvy friend, nephew, niece or neighbor every time you want to make a change to your site, then you definitely need to consider adding a blog to your site. Simply install the blog in a subdirectory of your domain (e.g. yourdomain.com/blog), then promote your business using the blog and link your posts back to your site for more information about your products or services, to purchase, etc …

If you don’t have a website yet, then save yourself money on costly web development and a lot of hassle and just use a blog. With a blog, you can easily promote your business by adding regular posts and articles about a variety of different topics.

Here are just some ideas for things you can write about your business, then post on your business blog:

Product recalls Customer service information (e.g. how to ship product back, refund policies, etc.) FAQs Profiling customers Information your customers would find useful, educational, informative, entertaining, etc.New things coming soon to your business Profiling members of your team News about your industry Top 10 lists Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)News about your own business Product / Service benefits

As you can see, there’s no shortage of content to write about when it comes to promoting your business.

Now … just getting a blog up and running is not really going to help you. You need to know how to configure it properly if you want to achieve the best results with the least effort.

Fortunately, there is a great resource I recommend you research in more detail if you are interested in knowing more about the benefits and advantages of using a business blog to help you promote your business and sell your products and services smarter. A company called SelfPublishWebcom offers two ways to help you set up a blog for your business that will not only get your site pages quickly indexed in Google and other major search engines (usually in as little as 2-3 days), but they show you how to fully configure it so that it becomes a powerful marketing tool for your business, with many automated built-in promotional features that you don’t even need to think about.

You just write about your business and the automated system running silently in the background goes to work for you.

SelfPublishWebcom offers two options: They can fully install, set up and configure your business site / business blog for you and you’re then ready to go in as little as 4-5 working days, or, if you want to save several hundred dollars, you can purchase their complete ‘step-by-step’ DIY video training tutorials package, which is done in a completely non-technical way so that anyone with basic computer skills (like the ability to cut and paste) can just watch over their shoulder and follow along as they show you how to get your own business blog up and running in 2 days or less.

I’ve had a chance to fully review their offers and I thoroughly recommend the step-by-step video training tutorials they offer as a DIY cheaper alternative. You get access to a private Member’s Area where you can watch all of the training videos and download all of the materials, plus ongoing support. The videos are excellent and make everything really easy to follow, and the information is never overwhelming. You are only given what you need to know in order to get the next task done. Additional resources are provided in the member’s area, plus you get training emails, and access to a member’s forum.

In my opinion, the smartest option is to purchase the step-by-step video training tutorials (selling for less than $100 last time I checked), then assign the task of installing, setting up and configuring the site to somebody in your team if you don’t want to go through the tutorials yourself. Like I said earlier, the instructions and video tutorials are really easy to follow, so anyone can do it.

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Use of Keywords

Business Blogger — Sat, 25 Jul 2009 20:05:26 +0000

At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. The prevalence of a specific word or phrase on a webpage is critical to influencing SERP (Search Engine Result pages) ranking. In most cases websites should be optimized for multiple keywords, and a simple way to do this is to optimize different sections or pages with different keywords.

Of course, there are exceptions to this approach.Below are some basic questions to ask when considering keywords to focus on. Once a keyword(s) is selected it should serve as the focus of a site’s SEO efforts.

1. Does anyone search for the word on search engines?

If the site is about an eating establishment, what words would people use to search for the site? Restaurant, café, diner… Does anyone use the word “eatery”?

2. Which words does the site’s target audience use?

Regional diction complicates keyword selection if a site is aimed at a large geographical area. For example, a housing site for the English-speaking world can use “apartment” and do well in the United States, but it wouldn’t do as well in other countries like the United Kingdom where “flat” is much more commonplace.

One must consider more than just geography when selecting a keyword. There are many factors that influence how an audience might search for a website. If the target audience of a website about a specific chemical consists of people with a science background, it would be best to focus SEO on scientific keywords that this audience is likely to use. A different website may be marketing a medical drug made up of the exact same chemical. In this case the target audience would be the general public, and it is unlikely that this audience will use scientific words or phrases when using a search engine to learn about the pharmaceutical.

3. How competitive is it to rank well with a specific keyword?

Ranking well on results pages for “restaurant” is very tough, since there are millions of sites for restaurants. While other words like “diner”, “café”, and “eatery” are still very common on websites, they are far less common than the word “restaurant.” It is therefore easier to influence the search engine rank of a restaurant website using these less-common words instead. Due to the difficulty of ranking high in search engine results for an extremely competitive keyword such as “restaurant”, SEO professionals will usually focus on more specific words or phrases. For instance, a local pizza restaurant does not want or need to appear in search engine results for everyone around the world who searches for the term “pizzeria”. If the local pizza restaurant is in the Georgetown neighborhood of Washington, DC, it would make a lot more sense to focus SEO efforts on phrases such as “Washington DC pizzeria” or “Georgetown pizzeria.”

4. How does one find out words that are commonly used by a specific audience?

There are several ways to answer this question. For highly specialized sites, the SEO professional’s clients are often the best resource since they will know best what words are used in their specialized field. One useful tool is Google Suggest. Google Suggest lists the number of results that the search engine presents for a specific keyword. This can be helpful in determining the relative popularity of different keywords one thinks the target audience may use to find one’s site. Other tools include keyword selector tools that will read the pages on a website and suggest keywords to the SEO professional based on their prevalence and the presence of synonyms on the site’s other pages.

A website’s traffic analytics program is a great resource for revealing what keywords people already use in search engines to locate one’s website.

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