Proniit » Analytics

Traffic Spikes Are Determined By Your Overall Media Appeal

Business Blogger — Mon, 08 Feb 2010 16:15:00 +0000

It’s often been blogged that having keywords in titles is of paramount importance to your search engine ranking. As true as this maybe – people also forget that their content needs to actually be appealing and start to bring in traffic that is interested in what you have to say.

There are literally millions of blogs world wide on almost every topic imaginable and they all have something to say. However, it’s the ones that are deemed most USEFUL by the public that truly get the attention of search engines.

A mild indication if success can be garnered through website traffic analytics which ultimately show you the success or failure of a chosen topic. Rare niches are also a great way to ensure sustained traffic. It is also important to remember that traffic volume is not as important as traffic QUALITY especially when you have a product to sell on a website or a service to provide to the online public.

Having specific content written for your own usage within a niche brings a certain personality appeal to your overall online presence and can greatly magnify the interest that is gained by your website visitors.

Almost any that I write here will inevitably be redundant. Everything has been said. The point is to say it better than anyone else and presto! You have the highest ranking pages in any website engine.*

*Disclaimer – you need to properly market it first! – Social Media, Search Engine Optimization, Article Marketing and the like will all help to bring you to the top of pages that are essential to the survival of your online presence.

How To Understand Web Traffic

Business Blogger — Tue, 03 Nov 2009 12:01:36 +0000

A website without traffic will not succeed. It is equally crucial to a web master as the location of a property, is to real estate. Website traffic can come from many different sources on the Internet, Articles,blogs, forums, email, partner websites and search engines.

Web site traffic reporting and analytics are essential for any on line business. Web traffic is the amount of visitors that go to a web site. This measures the popularity of site and individual pages or sections of a Web Site. Web traffic can be analyzed by viewing the traffic statistics found in the web server log file, it automatically-generates a list. Web sites like Alexa Internet generate traffic rankings and statistics based on those people who access the sites while using the Alexa tool.

Google, for instance, by the close of 2004 had indexed in excess of eight billion pages. Google Analytics is an enterprises web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Google Information for Web masters indicates that the number of sites linking to a specific website address is the most important factor that determines what sites Google indexes.

Web traffic can be increased by submitting a site to search engines. Additional methods to increase visits is to purchase advertising, such as, bulk e-mail, and classified advertising. Web traffic can also be increased by purchasing off line advertising. Free traffic that come from search engines or article directories is call “organic”. Web masters who would like free traffic will trade links with other web masters. More traffic means more visitors to your site and more sales profits. Links multiply your your site relevance and drive quality traffic to it.

Search engine optimization (SEO) deals with the order in which web pages are ranked when keywords or phrases are typed into search engines. Searching the internet gives you the opportunity to check many different companies to see what they have to offer. Search engines love content and information articles and many people will read and link to articles that are interesting and informative for topics they are interested in.

Search Engine Optimization is one of your most important traffic building strategies. Search engines bring exposure, more viewers and customers to your business. Search engines are also the least costly way to market your business, products and services.

About the Author: I am interested in affiliate marketing and sharing my research and knowledge with others. I always have been amazed with the communication process, especially through the penning of creative thoughts on paper.

Is Your Website Traffic Visiting or Hitting On You?

Business Blogger — Tue, 08 Sep 2009 15:03:09 +0000

Every time someone visits or hits your website, it is recorded in the server logs. Server logs come in raw data which your hosting company will convert and provide to you in reading form – website stats. By having your websites stats in front of you, you will be able to analyze where all of your traffic is coming from and how many hits and visitors you have had.

The word “hits” is commonly used these days and can cause confusion for many website owners, because in reality your traffic should not just be seen as hits, it should be split in to two groups, hits and visitors.

A visitor: This can be described as a unique person entering your website that then goes on to other pages and browses your site. No matter how many pages they look at, they will still only count as one visitor in your server logs. For example, if a person entered a website which sells golf supplies and they look at a certain brand of golf ball; they would then be counted as one visitor despite how many differing brands they may choose to then browse.

A hit: This however is different in the way that it counts every time a person moves to a different page on your website. Meaning every time a visitor moves to a different page on your website, it will create a hit in your server logs. For example, a hit in the same golf supplies website would be for every different brand of golf ball that the same person chooses to look at.

So now that you know the difference between a visitor and a hit, which one should you be keeping your eye on when analyzing your website stats? Well, it is just as important to be watching your visitors as it is your hits. Your site visitors are important because this allows you to clearly see how many unique people are being directed to your website. It is always good to see how many different customers your website is attracting.

Your website hits are also important in the way that they show the number of pages that are currently being viewed on your site. You can use this information to see how well your website is doing its job. Is your website landing page enough to entice your visitors to dig deeper and spend more time on your website, reading more and more of its content and what it has to offer. Or are people simply hitting on to the first page and then quickly moving on?

So, here you have it, the difference between a hit and a visitor and if used correctly when analyzing your websites traffic, you can use them together to see how well your website is performing. Never underestimate the power of your website stats; it is analyzing these that will give you some insight in to the future of your website.

About the Author

Online business is growing rapidly but there is still such a large number of businesses missing out on this opportunity. Kaplang is a unique design firm that provides quality services for web design, web development, search engine optimization and all other web solutions. Make sure your business stands out from the crowd when adding an online presence to your new or existing business. http://www.kaplang.com/searchengine.html

Website Statistics: They're More Important Than You May Realise For Your Business

Business Blogger — Tue, 08 Sep 2009 12:51:14 +0000

Many new business owners become completely focused on designing their website, promoting their company or attracting new customers. However, they may fail to recognise the importance of maintaining up-to-date website statistics. These statistics provide you with key performance indicators that let you know if you are doing well or if there are areas where you need to improve or make major changes. If you don’t have access to this vital information, you will continue to advance blindly with your new business venture. The end result – you may end up failing before you know it.

Available Statistical Tools & Resources

Fortunately, maintaining accurate website statistics is now easier than ever. Many innovative and helpful tools and software exist to help you with this task. You can purchase software that is usually relatively inexpensive and complete this task yourself. You may choose to assign this responsibility to your web designer or another trusted individual. The most important thing is to actually perform the task on a regular basis. It’s great that your business did very well 4 months ago, but is it doing just as well this month? If you don’t know, you should and detailed website statistics will let you know instantly.

Benefits of Website Statistical Analysis

Website statistics will also show you if any changes you have recently made are proving successful or not. This way you can decide whether to continue as usual or make further changes. There is no point repeating the same mistake over and over again. If you don’t continuously monitor the effect of the changes, you will never know how well you are doing.

This also ensures you’re obtaining optimal results for your advertising or marketing budget. You may think that spending a lot of money to advertise with a certain company is a brilliant idea. However, will you think the same way when you check your website statistics and realise that your advertising dollars have not produced one single visitor from the company’s marketing efforts. Absolutely not! On the other hand, you may be surprised to discover that one of your less expensive marketing strategies has produced very successful results.

Important Elements To Include in Your Analysis

You may think that the only number you need to be concerned about is the total number of people who visit your site every month. Well, this is not the case as you require additional information to perform a sufficient analysis.

Here are some elements you should ensure are included in the website statistics for your business:

Unique Visitors: This refers to the number of actual visitors to your site, not just friends or family members who check your site several times a day. The term hits is often used be paid advertisement or affiliate sites, but it can be very misleading and inaccurate. The number of hits on your site may be very impressive, but don’t get too excited; many of these may actually be files such as movies and images. You need to concentrate on the number of actual visitors to your website.

Referring Search Engines: This statistic indicates the number of pages that were visited when someone clicked on a search engine link. Google, Yahoo! and MSN are currently the three largest search engines, but many others may generate a large percentage of online traffic to your website. By reviewing which search engines refer the most visitors to your site, you can ensure your ranking or search engine result position (SERP) does not diminish with them.

Other Referring Sites: This will help you determine what percentage of referring sites is actually spam. You will notice some legitimate sites from actual sites and clients. If you don’t run any affiliate programs or pay-per-click ads, these statistics may not be as important. However, if you pay for advertising on any external sites, make sure to pay close attention to these numbers.

Entry & Exit Pages: These statistics reveal exactly where your visitors entered and where they left your website. This will give you a clearer idea whether they actually found what they were searching for or if they immediately exited your site after taking a quick look. In the latter case, you may want to ensure your website looks attractive and professional and is easy to navigate. Your contact page is generally one of the most desirable exit pages because it indicates that visitors want to obtain additional information about your company.

Keywords/Keyword Phrases: This type of statistics will show you exactly what visitors were searching for when they ended up on your website. If you discover some keywords that continue to rank highly, you may want to consider changing some of the content on your website. You can also include some of the more popular keywords or keyphrases in the meta tags you use for your titles, domain names and descriptions.

Error Pages: No one likes to arrive at a web page to be greeted with a dreaded 404 error message. This applies to your visitors as well so make sure you continuously check if any of your pages are creating errors. If so, fix them immediately before you begin to damage your reputation and lose valuable customers!

Monitoring website statistics is not as complicated as you may think, but it is extremely important. You can hire someone to help you or purchase software and do it yourself. By regularly monitoring various elements of your online traffic, you can determine how well your business is doing and whether any changes are warranted. Learning how to properly analyze the numbers on your statistical reports can add up to much higher numbers on your business’ monthly bank statements!

Guest Author

Use of Keywords

Business Blogger — Sat, 25 Jul 2009 20:05:26 +0000

At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. The prevalence of a specific word or phrase on a webpage is critical to influencing SERP (Search Engine Result pages) ranking. In most cases websites should be optimized for multiple keywords, and a simple way to do this is to optimize different sections or pages with different keywords.

Of course, there are exceptions to this approach.Below are some basic questions to ask when considering keywords to focus on. Once a keyword(s) is selected it should serve as the focus of a site’s SEO efforts.

1. Does anyone search for the word on search engines?

If the site is about an eating establishment, what words would people use to search for the site? Restaurant, café, diner… Does anyone use the word “eatery”?

2. Which words does the site’s target audience use?

Regional diction complicates keyword selection if a site is aimed at a large geographical area. For example, a housing site for the English-speaking world can use “apartment” and do well in the United States, but it wouldn’t do as well in other countries like the United Kingdom where “flat” is much more commonplace.

One must consider more than just geography when selecting a keyword. There are many factors that influence how an audience might search for a website. If the target audience of a website about a specific chemical consists of people with a science background, it would be best to focus SEO on scientific keywords that this audience is likely to use. A different website may be marketing a medical drug made up of the exact same chemical. In this case the target audience would be the general public, and it is unlikely that this audience will use scientific words or phrases when using a search engine to learn about the pharmaceutical.

3. How competitive is it to rank well with a specific keyword?

Ranking well on results pages for “restaurant” is very tough, since there are millions of sites for restaurants. While other words like “diner”, “café”, and “eatery” are still very common on websites, they are far less common than the word “restaurant.” It is therefore easier to influence the search engine rank of a restaurant website using these less-common words instead. Due to the difficulty of ranking high in search engine results for an extremely competitive keyword such as “restaurant”, SEO professionals will usually focus on more specific words or phrases. For instance, a local pizza restaurant does not want or need to appear in search engine results for everyone around the world who searches for the term “pizzeria”. If the local pizza restaurant is in the Georgetown neighborhood of Washington, DC, it would make a lot more sense to focus SEO efforts on phrases such as “Washington DC pizzeria” or “Georgetown pizzeria.”

4. How does one find out words that are commonly used by a specific audience?

There are several ways to answer this question. For highly specialized sites, the SEO professional’s clients are often the best resource since they will know best what words are used in their specialized field. One useful tool is Google Suggest. Google Suggest lists the number of results that the search engine presents for a specific keyword. This can be helpful in determining the relative popularity of different keywords one thinks the target audience may use to find one’s site. Other tools include keyword selector tools that will read the pages on a website and suggest keywords to the SEO professional based on their prevalence and the presence of synonyms on the site’s other pages.

A website’s traffic analytics program is a great resource for revealing what keywords people already use in search engines to locate one’s website.

Guest Author

Daniel Dare

Best web hosting service is the best place to get reviews for the various webhosts as well as a great place to compare the services they offer. With almost every prominent webhost listed on the website, you really do not have to look elsewhere.

Website Traffic-Building – Quick and Easy Monitoring

Business Blogger — Sun, 12 Jul 2009 15:47:23 +0000

Every good traffic-building campaign needs to be monitored at every stage. This is something easily done with Google Analytics. Just sign up, paste the code into your web pages as instructed, and you’re ready to go. Beware–if you’re one of those personalities that monitors the daily fluctuations of the stock market, you may find Analytics just a bit addictive. If you’re a new website owner, get the Analytics program installed immediately. Down the road, you’ll realize the importance of traffic building activities and will be glad you took this initial step.

Google Analytics

There’s no need to hire a programmer–some of my favorite reports are quick and easy to create using Google Analytics.

Create a Market Segment

If you’re a company that caters to local or regional clients, you may want to create an Advanced Segment first. This will allow you to view any reports–including custom designed ones–as they really apply to your target market.

Under Advanced Segments, create a new custom segment. For this example, we’re going to create a segment for the territory of Harrisburg, Lancaster, and York, Pennsylvania.

Select Visitors, then slide the “City” dimension over to the report form. For “Condition” select “Matches Exactly”, then type “Harrisburg”. Continue this process for Lancaster and York, ensuring that you Add “or” Statement between each.

Then, because some of these cities exist in other states, I will Add “and” Statement and slide over the Region dimension and “Match Exactly” to “Pennsylvania”.

The last step is to name your segment. In this case, I’m calling it “York-Harrisburg-Lancaster-PA”. Then click on “Test Segment” to view the results. You now have the capability of viewing that market segment in any report–custom or canned. Now let’s monitor your traffic building progress.

Monthly Organic Progress Report

Organic search results are unpaid traffic that is sent to your website from the search results. To easily view your monthly organic search results, click on “Custom Reporting”, then “Create New Custom Report”. You’ll notice the same format you used when you created your market segment.

Start with the metrics–slide over the metrics for Visits, Time on Site, Pages per Visit, Bounces and Bounce Rate. Most of these metrics are self-explanatory except for the Bounce Rate. The Bounce Rate is important–it’s the percentage of visits that immediately click off your site. It’s a great indication that either the wrong traffic is being sent to your site, wrong keyword usage, or the site needs some work.

Now, under the Dimensions section, select “Medium” and slide it over to your report. Medium is the breakdown of organic, referrals, or direct visits to your website. As a Sub-Dimension, slide over “Month”, then “Keyword” below that.

Be sure to edit the name to something you’ll better recognize. In this case I’m calling my report “Medium Progress by Month”. Your report layout should now look something like this:

To finish, select “Create Report”.

Save Your Report to the Dashboard

Select your report, then drill down to Organics, then Month. Apply your market segment filter by selecting the “Advanced Segments” in the upper right corner. Checkmark the “York-Harrisburg-Lancaster-PA” segment to apply to your custom report. You can deselect “All Visits” to view only your new market segment. Now that you have it the way you want to view it, select “Add to Dashboard” and you’ll have an instant view of the organic results every time you log onto your Analytics account. Or, better yet, click on “Email” and schedule this report to arrive in your inbox on a daily, weekly or monthly interval. Quick and easy–nothing to it!

Let me know how you make out and please share your own favorite reports.

About the Author

Marita Hines has over 9 years offering website solutions. Her firm Artspell Web Solutions designs affordable websites that are search engine optimized from day one.